How To Improve Your Websites Speed & Performance

Optimising your website can be a difficult and time-consuming process, but it's worth it. This guide will show you how to improve your website's load time, which can have an impact on your rankings in search engines.

5 min read

Website Performance

When it comes to optimising your website, there's no single "silver bullet" that will fix everything. However, there are a few things you can do to make sure your site performs as well as possible.

Page Speed

The first step is to make sure that the speed of your site is fast enough. Google has confirmed that they use page speed as a ranking factor, so it's important to make sure that users can browse your pages easily. There are many tools available online, such as Google Page Speed Insights, If you want more information about how Google measures page speed and what exactly it means for SEO rankings, check out this article from Search Engine Land.

Image Compression

Images are one of the biggest sources of slow loading times on websites because they take up a lot of space and need to be downloaded before they can be viewed by visitors. Images should be compressed before uploading them so that they take up less space on servers and don't require as much bandwidth during loading time (this also helps with reducing costs if using a CDN). If you're using an image editing software like Adobe Photoshop or Gimp then there should be options to optimise your images for web.

Minify HTML

Finally, you should minify HTML code—this makes sure all unnecessary characters are removed from the HTML files so they're smaller and easier for browsers to parse quickly when loading them into memory for display on screen.

How can we help?

Optimising your current website

We can analyse your existing websites page speed and help improve it by compressing your images, serving your images in Webp format which is the fastest for websites. We can also identify elements that are slowing down your site and then optimise or remove them.

Building you a new optimised website

We can totally refresh your brand with a new website, built with website performance in the front of our minds. We will make sure every image on the new website is optimised for web. Check out our website design services and get in touch!